Top 10 Richest YouTubers in 2025: net worth of popular YouTubers
YouTube has evolved into one of the most lucrative platforms for content creators worldwide. From gaming to lifestyle vlogs, cooking tutorials, and tech reviews, millions of people make their living by sharing their passions and talents with the world. As the platform continues to grow, many YouTubers are not only building massive followings but also amassing incredible wealth. In this article, we’ll take a look at the 10 richest YouTubers in the world as of 2025.
Net worth of popular youtubers 2025
Vlad and Niki – $60 Million+
Vlad and Niki are two young YouTubers who create entertaining and educational videos targeted at kids. Their channel features skits, toy reviews, and other fun activities that captivate a young audience. With over 80 million subscribers, they rank among the highest-earning YouTubers, thanks to their massive views and brand collaborations.
Key Sources of Income:
- YouTube ad revenue
- Brand partnerships with toy companies
- Merchandise sales
- Licensing and media deals
KSI (Olajide Olatunji) – $60 Million+
KSI is a British YouTuber who initially gained fame for his gaming videos and FIFA commentary. Over the years, he expanded his brand to include music, boxing, and entrepreneurship. With over 25 million subscribers on his main channel, KSI has created a diverse set of revenue streams, making him one of the wealthiest YouTubers.
Key Sources of Income:
- YouTube ad revenue
- Music sales and streaming
- Boxing career and promotions
- Merchandise sales (Sidemen brand)
Logan Paul – $70 Million+
Logan Paul, another former Vine star and the brother of Jake Paul, made his mark on YouTube with vlogs, pranks, and controversial moments. He has over 24 million subscribers and, like his brother, diversified his career by venturing into boxing and launching several business ventures. Logan Paul is also known for his podcast, "Impaulsive," where he interviews various celebrities and influencers.
Key Sources of Income:
- YouTube ad revenue
- Boxing career
- Podcast (Impaulsive) revenue
- Merchandise and brand endorsements
Nastya (Anastasia Radzinskaya) – $80 Million+
Anastasia Radzinskaya, known online as Nastya, is a young Russian-American YouTuber who creates fun, educational, and family-friendly content for children. Her channel, "Like Nastya," has accumulated billions of views and has over 100 million subscribers. Nastya's rise to fame has been meteoric, and she continues to dominate the kids' YouTube space.
Key Sources of Income:
- YouTube ad revenue
- Brand deals targeted at young audiences
- Merchandise sales
- Sponsorships
Dude Perfect – $100 Million+
Dude Perfect is a group of five friends—Cory and Coby Cotton, Garrett Hilbert, Tyler Toney, and Cody Jones—who create incredible sports trick shots, challenges, and comedic skits. Their channel has over 57 million subscribers, and they have become a household name, especially for sports fans. They have a lucrative business model that includes brand partnerships, live events, and merchandise.
Key Sources of Income:
- YouTube ad revenue
- Sponsorships with major brands like Nerf and Nike
- Live events and tours
- Merchandise sales
PewDiePie (Felix Kjellberg) – $110 Million+
PewDiePie, one of YouTube’s most iconic figures, held the title of the most-subscribed YouTuber for several years. Although he’s no longer at the top of the subscriber count race, his influence and wealth are undeniable. With over 111 million subscribers, PewDiePie generates revenue through ad revenue, sponsored content, and his merchandise line, "PewDiePie."
Key Sources of Income:
- YouTube ad revenue
- Sponsored content
- Merchandise sales (PewDiePie line)
- Book sales ("This Book Loves You")
Markiplier (Mark Fischbach) – $120 Million+
Markiplier is one of YouTube’s most popular gamers, known for his Let's Play videos, comedic sketches, and charitable live streams. With over 35 million subscribers, Markiplier has cultivated a loyal fan base that supports his content and merchandise. His creative approach to videos, including collaborations with other creators, has allowed him to maintain a dominant presence on YouTube.
Key Sources of Income:
- YouTube ad revenue
- Merchandise sales (CLOAK)
- Sponsorships and brand partnerships
- Live-streamed charity events
Rhett & Link (Good Mythical Morning) – $120 Million+
Rhett McLaughlin and Link Neal, the dynamic duo behind the hit show "Good Mythical Morning," have built a massive empire. Their daily talk show has attracted millions of fans, and their podcast, "Ear Biscuits," further expands their influence. Their channel boasts over 18 million subscribers, and they have created multiple revenue streams through ads, sponsorships, and merchandise.
Key Sources of Income:
- YouTube ad revenue
- Brand partnerships and sponsorships
- Merchandise sales (Mythical)
- Live shows and events
Jake Paul – $150 Million+
Jake Paul, a former Vine star turned YouTuber and professional boxer, has been a controversial figure in the digital world. However, his business acumen and investments have made him one of the richest YouTubers. His channel has over 30 million subscribers, and he earns significant income through YouTube ad revenue, boxing matches, brand endorsements, and his social media management company.
Key Sources of Income:
- YouTube ad revenue
- Boxing career and fight promotions
- Social media management company (Team 10)
- Merchandise sales
MrBeast (Jimmy Donaldson) – $200 Million+
Jimmy Donaldson, better known as MrBeast, has revolutionized the YouTube space with his extravagant stunts, large-scale charity events, and viral challenges. From giving away millions of dollars in cash to building the world’s largest Lego tower, his channel has become a global sensation. With over 150 million subscribers and multiple income streams, including sponsorships, merchandise, and his own line of snacks (Feastables), MrBeast has secured his spot as the richest YouTuber in the world.
Key Sources of Income:
- Ad revenue from his YouTube channels
- Brand deals with major companies
- Merchandise sales
- Feastables brand (snacks)
- Philanthropic initiatives (which also serve as marketing)